/* מנייה שיווק r4 — "כרזה עברית" design system
   Paper #FAF8F3 · Ink #16140F · Signal #C8400E (paper) / #E85D2A (coal)
   Frank Ruhl Libre (display only) + Heebo (body/UI) · 8px grid · radius 4px */

@font-face{font-family:'Heebo';src:url('/assets/fonts/Heebo.ttf') format('truetype');font-weight:100 900;font-style:normal;font-display:swap}
@font-face{font-family:'Frank Ruhl Libre';src:url('/assets/fonts/FrankRuhlLibre.ttf') format('truetype');font-weight:300 900;font-style:normal;font-display:swap}

:root{
  --paper:#FAF8F3; --paper-card:#FFFFFF; --ink:#16140F; --coal:#16140F;
  --coal-text:#F3F1EA; --coal-soft:#B5B1A5; --coal-line:#33302A;
  --soft:#54514A; --signal:#C8400E; --signal-bright:#E85D2A; --signal-ink:#FFF7F2;
  --hair:#E4DFD2; --hair-strong:#16140F;
  --ok:#2E6B3F;
  --f-display:'Frank Ruhl Libre',Georgia,serif;
  --f-body:'Heebo',system-ui,sans-serif;
  --w:1240px; --pad:clamp(20px,4vw,40px);
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{font-family:var(--f-body);background:var(--paper);color:var(--ink);font-size:17px;line-height:1.75;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
img,svg{max-width:100%;display:block}
a{color:var(--signal);text-decoration-thickness:1px;text-underline-offset:3px}
a:hover{color:var(--ink)}
:focus-visible{outline:3px solid var(--signal);outline-offset:2px;border-radius:2px}
.wrap{max-width:var(--w);margin:0 auto;padding-inline:var(--pad)}
.skip{position:absolute;inset-inline-start:-9999px;top:0;background:var(--ink);color:#fff;padding:10px 18px;z-index:100;border-radius:0 0 6px 0}
.skip:focus{inset-inline-start:0}
::selection{background:var(--signal);color:#fff}

/* ---------- header ---------- */
.hdr{border-bottom:2px solid var(--ink);background:var(--paper);position:sticky;top:0;z-index:50}
.hdr .wrap{display:flex;align-items:center;justify-content:space-between;gap:20px;height:74px}
.brand{display:inline-flex;align-items:center;gap:12px;text-decoration:none;color:var(--ink)}
.brand:hover{color:var(--ink)}
.brand .mark{width:34px;height:34px;flex:0 0 auto}
.brand .word{font-family:var(--f-display);font-weight:900;font-size:25px;letter-spacing:-0.01em;line-height:1;white-space:nowrap}
.brand .word b{color:var(--signal);font-weight:900}
.nav{display:flex;align-items:center;gap:26px;font-size:15.5px;font-weight:500}
.nav a{color:var(--ink);text-decoration:none}
.nav a:hover{color:var(--signal)}
.nav .nav-cta{background:var(--signal);color:#fff;padding:9px 20px;border-radius:4px;font-weight:700}
.nav .nav-cta:hover{background:var(--ink);color:#fff}

/* ---------- buttons ---------- */
.btn{display:inline-block;background:var(--ink);color:#fff;text-decoration:none;padding:15px 32px;border-radius:4px;font-weight:700;font-size:17.5px;border:2px solid var(--ink);transition:background .15s ease,color .15s ease,border-color .15s ease}
.btn:hover{background:var(--signal);border-color:var(--signal);color:#fff}
.btn.ghost{background:transparent;color:var(--ink)}
.btn.ghost:hover{background:var(--ink);color:#fff}
.btn.on-coal{background:var(--signal);border-color:var(--signal)}
.btn.on-coal:hover{background:#fff;border-color:#fff;color:var(--ink)}
.btn.sm{padding:10px 20px;font-size:15.5px}

/* ---------- hero ---------- */
.hero{position:relative;overflow:hidden}
.hero .wrap{padding-top:clamp(48px,7vw,92px);padding-bottom:clamp(36px,5vw,64px)}
.hero-top{display:flex;justify-content:space-between;align-items:flex-start;gap:24px}
.stamp{flex:0 0 auto;width:128px;height:128px;border:2.5px solid var(--signal);border-radius:50%;display:flex;flex-direction:column;align-items:center;justify-content:center;color:var(--signal);transform:rotate(-7deg);text-align:center;line-height:1.3;margin-top:14px}
.stamp b{font-family:var(--f-display);font-size:32px;font-weight:900;display:block;line-height:1}
.stamp span{font-size:12.5px;font-weight:600}
h1.display{font-family:var(--f-display);font-weight:900;font-size:clamp(46px,8.6vw,118px);line-height:1.04;letter-spacing:-0.02em}
h1.display .strike{position:relative;white-space:nowrap;color:var(--soft)}
h1.display .strike::after{content:"";position:absolute;right:-1%;left:-1%;top:52%;height:.06em;background:var(--signal);transform:rotate(-1.6deg)}
h1.display .fill{color:var(--signal)}
.hero-bottom{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,.85fr);gap:48px;align-items:end;margin-top:clamp(32px,4vw,56px);border-top:2px solid var(--ink);padding-top:clamp(24px,3vw,36px)}
.lead{font-size:clamp(17px,1.6vw,20px);color:var(--soft);max-width:56ch}
.lead b{color:var(--ink);font-weight:600}
.actions{display:flex;gap:14px;margin-top:28px;flex-wrap:wrap}
.micro{margin-top:14px;font-size:14.5px;color:var(--soft)}
.facts{display:flex;justify-content:flex-end;gap:0;text-align:center}
.facts>div{padding:0 clamp(18px,2.6vw,40px)}
.facts>div+div{border-inline-start:2px solid var(--ink)}
.facts b{display:block;font-family:var(--f-display);font-size:clamp(40px,4.6vw,62px);font-weight:900;line-height:1;font-variant-numeric:tabular-nums}
.facts b i{font-style:normal;color:var(--signal)}
.facts span{font-size:14px;font-weight:500;color:var(--soft);display:block;margin-top:8px;max-width:16ch;margin-inline:auto}

/* ---------- sections ---------- */
section{padding-block:clamp(64px,8vw,104px)}
.sec-head{margin-bottom:clamp(32px,4vw,52px);max-width:820px}
h2.display{font-family:var(--f-display);font-weight:900;font-size:clamp(32px,4.6vw,58px);line-height:1.1;letter-spacing:-0.015em}
h2.display .fill{color:var(--signal)}
.coal h2.display .fill{color:var(--signal-bright)}
.sub{margin-top:14px;font-size:clamp(16.5px,1.4vw,18.5px);color:var(--soft);max-width:62ch}
.coal .sub{color:var(--coal-soft)}

/* numbered rows (problem / services) */
.rows{border-top:2px solid var(--ink)}
.rows .row{display:grid;grid-template-columns:110px minmax(0,1fr) minmax(0,1.6fr);gap:clamp(16px,3vw,44px);padding:clamp(22px,3vw,34px) 0;border-bottom:1px solid var(--hair);align-items:start}
.rows .n{font-family:var(--f-display);font-size:clamp(34px,3.6vw,52px);font-weight:900;line-height:1;color:transparent;-webkit-text-stroke:1.5px var(--signal)}
.rows h3,.rows .rh{font-size:clamp(18px,1.7vw,22px);font-weight:700;line-height:1.35}
.rows p{font-size:16.5px;color:var(--soft)}
.rows .row:hover .n{color:var(--signal);-webkit-text-stroke-color:var(--signal)}
.punch{margin-top:clamp(36px,5vw,56px);font-family:var(--f-display);font-weight:900;font-size:clamp(24px,3.2vw,40px);line-height:1.3;max-width:24ch;letter-spacing:-0.01em}
.punch .fill{color:var(--signal)}

/* method on coal */
.coal{background:var(--coal);color:var(--coal-text)}
.steps{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--coal-line)}
.step{padding:clamp(24px,2.6vw,36px) clamp(18px,2vw,28px) clamp(28px,3vw,42px);border-bottom:1px solid var(--coal-line)}
.step+.step{border-inline-start:1px solid var(--coal-line)}
.step .n{font-family:var(--f-display);font-size:clamp(64px,6vw,96px);font-weight:900;line-height:.95;color:transparent;-webkit-text-stroke:1.5px #6E6A5E;transition:-webkit-text-stroke-color .15s ease}
.step:hover .n{-webkit-text-stroke-color:var(--signal-bright)}
.step h3{font-size:19px;font-weight:700;margin:16px 0 8px}
.step p{font-size:15.5px;color:var(--coal-soft);line-height:1.7}
.coal .btn{background:#fff;border-color:#fff;color:var(--ink)}
.coal .btn:hover{background:var(--signal-bright);border-color:var(--signal-bright);color:var(--ink)}
.form-card .btn{background:var(--ink);border-color:var(--ink);color:#fff}
.form-card .btn:hover{background:var(--signal);border-color:var(--signal);color:#fff}

/* report figure */
.figure-report{background:var(--paper-card);border:2px solid var(--ink);border-radius:6px;overflow:hidden;box-shadow:6px 6px 0 rgba(22,20,15,.08)}
.figure-report .bar-top{display:flex;justify-content:space-between;align-items:center;background:var(--ink);color:var(--coal-text);padding:12px 20px;font-size:14px;font-weight:600}
.figure-report .bar-top .dot{color:var(--signal-bright)}
.report-grid{display:grid;grid-template-columns:repeat(4,1fr)}
.report-grid .cell{padding:clamp(16px,2vw,26px) clamp(14px,1.6vw,22px);border-bottom:1px solid var(--hair)}
.report-grid .cell+.cell{border-inline-start:1px solid var(--hair)}
.report-grid b{font-size:15px;display:block;font-weight:700}
.report-grid span{font-size:13.5px;color:var(--soft);display:block;margin-top:6px;line-height:1.55}
.report-note{padding:14px 20px;font-size:14px;color:var(--soft);background:var(--paper);border-top:1px solid var(--hair)}
.figure-caption{margin-top:16px;font-size:14.5px;color:var(--soft)}

/* pricing */
.pricing{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:22px;align-items:stretch}
.plan{background:var(--paper-card);border:2px solid var(--ink);border-radius:6px;padding:clamp(24px,3vw,36px);display:flex;flex-direction:column;box-shadow:6px 6px 0 rgba(22,20,15,.08)}
.plan.featured{background:var(--ink);color:var(--coal-text);border-color:var(--ink)}
.plan .tag{align-self:flex-start;font-size:13px;font-weight:700;letter-spacing:.02em;background:var(--signal);color:#fff;padding:4px 12px;border-radius:3px}
.plan h3{font-size:clamp(19px,1.8vw,23px);font-weight:700;margin:14px 0 6px}
.plan .desc{font-size:15.5px;color:var(--soft)}
.plan.featured .desc{color:var(--coal-soft)}
.plan .price{font-family:var(--f-display);font-weight:900;font-size:clamp(40px,4.4vw,58px);line-height:1;margin:20px 0 4px;font-variant-numeric:tabular-nums}
.plan .price small{font-family:var(--f-body);font-size:15px;font-weight:500;color:var(--soft)}
.plan.featured .price small{color:var(--coal-soft)}
.plan ul{list-style:none;margin:18px 0 24px;display:grid;gap:10px}
.plan li{font-size:15.5px;padding-inline-start:26px;position:relative;color:var(--soft)}
.plan.featured li{color:var(--coal-soft)}
.plan li::before{content:"";position:absolute;inset-inline-start:0;top:.55em;width:14px;height:3px;background:var(--signal)}
.plan .btn{margin-top:auto;text-align:center}
.plan-note{margin-top:18px;font-size:14.5px;color:var(--soft);text-align:center}
.trial{margin-top:clamp(36px,5vw,56px);border:2px solid var(--signal);border-radius:6px;padding:clamp(24px,3.4vw,40px);display:grid;grid-template-columns:minmax(0,1.2fr) minmax(0,.8fr);gap:32px;align-items:center;background:var(--signal-ink)}
.trial h3{font-family:var(--f-display);font-weight:900;font-size:clamp(24px,2.8vw,36px);line-height:1.2;color:var(--signal)}
.trial p{font-size:16.5px;color:var(--soft);margin-top:10px}
.trial .btn{justify-self:center}

/* about / proof */
.about-grid{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);gap:clamp(32px,5vw,72px)}
.about-grid .who{font-size:clamp(17px,1.5vw,19px)}
.about-grid .who p+p{margin-top:14px}
.proof-box{border:2px solid var(--ink);border-radius:6px;padding:clamp(22px,2.6vw,32px);background:var(--paper-card);box-shadow:6px 6px 0 rgba(22,20,15,.08)}
.proof-box h3{font-size:18px;font-weight:700;margin-bottom:14px}
.proof-box ul{list-style:none;display:grid;gap:12px}
.proof-box li{font-size:15.5px;color:var(--soft);padding-inline-start:28px;position:relative}
.proof-box li.yes::before{content:"✓";position:absolute;inset-inline-start:0;top:0;color:var(--ok);font-weight:800}
.proof-box li.no::before{content:"✕";position:absolute;inset-inline-start:0;top:0;color:var(--signal);font-weight:800}
.proof-box .policy{margin-top:18px;padding-top:16px;border-top:1px solid var(--hair);font-size:14px;color:var(--soft)}

/* articles list */
.art-rows{border-top:2px solid var(--ink)}
.art-row{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:18px;align-items:center;padding:clamp(20px,2.6vw,30px) 0;border-bottom:1px solid var(--hair)}
.art-row h3,.art-row .rh{font-size:clamp(18px,1.8vw,22px);font-weight:700}
.art-row h3 a,.art-row .rh a{color:var(--ink);text-decoration:none}
.art-row h3 a:hover,.art-row .rh a:hover{color:var(--signal)}
.art-row p{font-size:15.5px;color:var(--soft);margin-top:4px}
.status{font-size:13px;font-weight:600;color:var(--signal);border:1.5px solid var(--signal);border-radius:3px;padding:3px 10px;white-space:nowrap}

/* FAQ */
.faq{border-top:2px solid var(--ink);max-width:880px}
.faq details{border-bottom:1px solid var(--hair)}
.faq summary{cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:18px;padding:clamp(18px,2.2vw,24px) 0;font-size:clamp(16.5px,1.6vw,19px);font-weight:600}
.faq summary::-webkit-details-marker{display:none}
.faq summary .pm{flex:0 0 auto;width:22px;height:22px;border:2px solid var(--signal);border-radius:3px;position:relative}
.faq summary .pm::before,.faq summary .pm::after{content:"";position:absolute;background:var(--signal);top:50%;left:50%;transform:translate(-50%,-50%)}
.faq summary .pm::before{width:10px;height:2px}
.faq summary .pm::after{width:2px;height:10px;transition:opacity .15s ease}
.faq details[open] summary .pm::after{opacity:0}
.faq details p{padding:0 0 clamp(18px,2.2vw,24px);color:var(--soft);max-width:66ch}

/* contact */
.contact .wrap{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(32px,5vw,72px);align-items:start}
.contact h2{color:var(--coal-text)}
.contact .sub{color:var(--coal-soft)}
.contact .alt{margin-top:26px;color:var(--coal-soft);font-size:15.5px}
.contact .alt a{color:var(--signal-bright);font-weight:600;text-decoration:none}
.contact .alt a:hover{color:#fff}
.form-card{background:var(--paper);color:var(--ink);border-radius:6px;padding:clamp(24px,3vw,36px);box-shadow:8px 8px 0 rgba(0,0,0,.35)}
.form-card h3{font-family:var(--f-display);font-size:24px;font-weight:900;margin-bottom:6px}
.form-card .form-sub{font-size:14.5px;color:var(--soft);margin-bottom:20px}
.form{display:grid;gap:16px}
.form label{display:grid;gap:7px;font-size:14.5px;font-weight:600}
.form input,.form textarea{font-family:var(--f-body);font-size:16.5px;padding:12px 14px;border:1.5px solid var(--ink);border-radius:4px;background:#fff;color:var(--ink)}
.form input:focus,.form textarea:focus{outline:3px solid var(--signal);outline-offset:1px}
.form textarea{min-height:96px;resize:vertical}
.form .btn{width:100%;margin-top:6px}
.form .fine{font-size:13px;color:var(--soft);text-align:center}

/* footer */
footer{background:var(--coal);color:var(--coal-soft);border-top:1px solid var(--coal-line);padding:26px 0}
footer .wrap{display:flex;justify-content:space-between;align-items:center;gap:18px;flex-wrap:wrap;font-size:14.5px}
footer nav{display:flex;gap:22px}
footer a{color:var(--coal-soft);text-decoration:none}
footer a:hover{color:#fff}

/* mobile sticky cta */
.mobilebar{position:fixed;bottom:0;inset-inline:0;z-index:60;display:none;grid-template-columns:1fr auto;gap:10px;padding:10px 14px calc(10px + env(safe-area-inset-bottom));background:var(--paper);border-top:2px solid var(--ink)}
.mobilebar .btn{padding:12px 18px;text-align:center}
.mobilebar .tel{display:inline-flex;align-items:center;justify-content:center;padding:12px 16px;border:2px solid var(--ink);border-radius:4px;font-weight:700;color:var(--ink);text-decoration:none;white-space:nowrap}
.mobilebar .tel:hover{background:var(--ink);color:#fff}

/* inner pages */
.page-head{padding-top:clamp(48px,6vw,80px);padding-bottom:clamp(28px,4vw,44px);border-bottom:2px solid var(--ink)}
.crumb{font-size:14px;color:var(--soft);margin-bottom:18px}
.crumb a{color:var(--soft);text-decoration:none}
.crumb a:hover{color:var(--signal)}
.crumb .sep{margin:0 8px;color:var(--hair)}
.page-head h1{font-family:var(--f-display);font-weight:900;font-size:clamp(36px,5.6vw,72px);line-height:1.08;letter-spacing:-0.018em;max-width:20ch}
.page-head .page-sub{margin-top:16px;font-size:clamp(16.5px,1.5vw,19px);color:var(--soft);max-width:62ch}
.notice{margin-top:22px;border:2px solid var(--signal);border-radius:4px;background:var(--signal-ink);padding:14px 18px;font-size:15px;max-width:72ch}
.notice strong{color:var(--signal)}

/* article layout */
.article-grid{display:grid;grid-template-columns:minmax(0,1fr) 240px;gap:clamp(32px,5vw,64px)}
.article-body{max-width:72ch}
.article-body h2{font-family:var(--f-display);font-weight:900;font-size:clamp(24px,2.6vw,32px);margin:38px 0 12px;line-height:1.25}
.article-body p{margin-bottom:14px}
.article-body ul{margin:0 0 16px;padding-inline-start:22px}
.article-body li{margin-bottom:8px}
.byline{font-size:14.5px;color:var(--soft);margin-top:14px}
.toc{border:1.5px solid var(--hair);border-radius:6px;padding:18px;position:sticky;top:96px;align-self:start;background:var(--paper-card)}
.toc strong{display:block;font-size:14px;margin-bottom:10px}
.toc a{display:block;font-size:14.5px;color:var(--soft);text-decoration:none;padding:5px 0;border-bottom:1px solid var(--hair)}
.toc a:last-child{border-bottom:0}
.toc a:hover{color:var(--signal)}

/* 404 */
.err{ text-align:center;padding-block:clamp(80px,12vw,140px)}
.err h1{font-family:var(--f-display);font-weight:900;font-size:clamp(52px,9vw,120px);line-height:1;letter-spacing:-0.02em}
.err h1 .fill{color:var(--signal)}
.err p{margin:18px auto 30px;color:var(--soft);max-width:40ch}

/* legal pages */
.legal{max-width:760px}
.legal h2{font-size:20px;font-weight:700;margin:28px 0 10px}
.legal p{color:var(--soft);margin-bottom:12px}

/* responsive */
@media(max-width:1020px){
  .steps{grid-template-columns:1fr 1fr}
  .step+.step{border-inline-start:0}
  .step:nth-child(odd){border-inline-end:1px solid var(--coal-line)}
  .step:nth-child(3),.step:nth-child(4){border-bottom:0}
  .report-grid{grid-template-columns:1fr 1fr}
  .report-grid .cell:nth-child(2n){border-inline-start:1px solid var(--hair)}
  .report-grid .cell:nth-child(3),.report-grid .cell:nth-child(4){border-bottom:0}
}
@media(max-width:860px){
  .hero-top{flex-direction:column-reverse;align-items:flex-start}
  .stamp{margin-top:0;align-self:flex-end;transform:rotate(-5deg)}
  .hero-bottom{grid-template-columns:1fr}
  .facts{justify-content:flex-start}
  .facts>div:first-child{padding-inline-start:0}
  .rows .row{grid-template-columns:64px minmax(0,1fr);grid-template-rows:auto auto}
  .rows .row p{grid-column:2}
  .rows .n{font-size:36px}
  .pricing{grid-template-columns:1fr}
  .trial{grid-template-columns:1fr}
  .about-grid{grid-template-columns:1fr}
  .contact .wrap{grid-template-columns:1fr}
  .article-grid{grid-template-columns:1fr}
  .toc{position:static}
  .nav a:not(.nav-cta){display:none}
  .mobilebar{display:grid}
  body{padding-bottom:76px}
  section{padding-block:clamp(48px,7vw,72px)}
}
@media(max-width:520px){
  .facts{flex-wrap:wrap;gap:18px 0}
  .facts>div{padding:0 16px}
  .facts>div:nth-child(odd){border-inline-start:0;padding-inline-start:0}
  .actions .btn{width:100%;text-align:center}
}
@media(prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *{transition:none!important}
}